2(X)IST Promo Codes — 72% Off

2(X)IST is an American premium lifestyle brand founded in New York City in 1991. Known for inventing the patented Original Contour Pouch, the brand covers men's underwear, swimwear, activewear, loungewear, socks, and watches, plus a women's line of activewear, sleepwear, and intimates.

2(X)IST is now available through Amazon. The brand paused direct sales on its own website, so Amazon is currently the primary place to shop the full men's and women's collections.

The Original Contour Pouch is a patented design introduced by 2(X)IST in 1991. It's built with a structured fit that supports and defines — a genuine design improvement that moved men's underwear out of the commodity aisle and into something worth buying by name. It remains the signature feature of the brand's underwear range.

2(X)IST makes underwear in several cuts:

• No-show brief

• Boxer brief

• Trunk

The core range uses breathable Pima cotton and cotton-stretch blends, all built with the brand's contoured construction.

2(X)IST is currently owned by the Moret Group. The brand was founded in New York City in 1991 and is headquartered in Dayton, New Jersey.

Yes. The 2(X)IST swimwear range includes swim trunks and boardshorts, all built with the brand's signature contoured fit. The collection is available through Amazon.

2(X)IST's core underwear range uses the following fabrics:

• Pima cotton — breathable and soft for everyday wear

• Cotton-stretch blends — chosen for fit retention and all-day comfort

Both options are designed with the brand's contoured construction for a structured, supportive fit.

2(X)IST is pronounced 'to exist.' The name reflects the brand's original positioning as a label with a distinct identity — not just a functional product, but a brand worth shopping by name.

2(X)IST is positioned as a premium American lifestyle brand — upper tier in the men's underwear and basics market, known for quality fabrics, engineered fits, and the patented Original Contour Pouch design.